Consumer choices of services and the product platform that delivers them, such as apps and mobile devices or eBooks and eReaders, are becoming inextricably interrelated. Market viability demands product-service combinations be compatible across multiple producers and service channels, and producers profitability must include both service and product design. Some services may be delivered contractually or physically through a wider range of products than others, and so optimizing producers’ contingent product, service, and channel decisions becomes a combined decision problem. This article examines three common product-service design scenarios: exclusive, non-exclusive asymmetric, and non-exclusive symmetric. An enterprise-wide decision framework is proposed to optimize integrated services and products for each scenario. Optimization results can provide guidelines for strategies that are mutually profitable for partnercompetitor firms. An e-book service and tablet example, using market-level information from four firms (Amazon, Apple, B&N, GooglePlay) and conjoint-based product-service choice data, illustrates the approach using a scalable sequential optimization algorithm. The example results suggest that firms in a market equilibrium can differ markedly on the services they should seek to provide via other firms’ products, and demonstrate the interrelationship among marketing, services, and product design.