This research aims to test HMI for decreasing anxiety of autonomous vehicles and apply the results to autonomous taxi service design.
When it comes to autonomous vehicles, most manufactures focus on the technological side and not on the design of how to provide the service. When traditional taxis are replaced by autonomous ones, there will be substantial behavioral changes by customers. The service providers will only succeed if they develop an optimal UI/UX design that adjust to these changes. This research develops a guideline of autonomous taxi service from the customers’ perspective, and further provides design requirements of autonomous vehicle development for manufacturers.